Rooted in Research
As a group of parents and
educational experts, we design
and build using research-backed
methods. 
Discover the thoughtful journey
behind our app.
Rooted in Research
As a group of parents and educational experts, we design and build using research-backed methods. 
Discover the thoughtful journey behind our app.
What is creativity?
Creativity is such a complex construct that no single theory unifies its definition. We have adopted the widely accepted concept that creativity is the process of coming up with a novel and useful idea.
Why does it matter?
87% of teachers and 77% of parents agree that students learn the most when they can creatively express what they know, but only 36% of students frequently "try different ways of doing things."
How can we develop creativity?
Research shows that guided play, a child-led and goal-oriented learning approach, excels in content delivery and creativity boost. Based on this, we designed a dialogic creative process to promote agency, literacy, and creativity.
What is creativity?
Creativity is the process of
coming up with a novel and
useful idea. 
Why does it matter?
87% of teachers agree teaching approaches that inspire creativity have a bigger payoff for students.
How can we develop
creativity?
Yes, creativity can be developed. Research shows that guided play, a child-led and goal-oriented learning approach, outperforms traditional methods in content delivery and holds significant potential to boost creativity.
Join Our Community
Help us bring creative learning to your children.
Sign up now for early access to our newest releases!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Meet Paige
Built on the four pillars of the Science of Learning, Paige offers a creative sandbox for kids to explore and express.
Our Commitments to You
Children First
Children are at the heart of every decision we make. We are committed to understanding their world through their eyes.
Safety
Enjoy peace of mind with our advanced AI safety module that filters out inappropriate content, supported by human QA.
Privacy
Your child's privacy is top priority. We safeguard personal data with robust encryption and never share information.
Sustainability
Our AI is trained on proprietary content crafted in-house. We champion a sustainable creative environment.
Become a Parent Partner
Be part of our journey! Connect with the founding team and help shape your child's educational future.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
References
Explore our curated list of research for a deep dive into the scientific foundations behind our app.
Barron, F. (1955). The disposition toward originality. The Journal of Abnormal and Social Psychology, 51, 478–485.
Campbell, D. T. (1960). Blind variation and selective
retentions in creative thought as in other knowledge
processes. Psychological Review, 67, 380–400.
Dietrich, A., & Kanso, R. (2010). A review of EEG, ERP, and neuroimaging studies of creativity and insight.
Psychological bulletin, 136(5), 822.
Eysenck, H. J. (1995). Genius: The natural history of creativity. Cambridge, UK: Cambridge University Press.
Gallup. (2019). (rep.). Creativity in Learning. Gallup.
Retrieved from https://www.gallup.com/education/267449/
creativity-learning-transformative-technology-gallup-report-2019.aspx.
Guilford, J. P. (1950). Creativity. American Psychologist, 5, 444–454.
Guilford, J. P. (1967). The nature of human intelligence. New York, NY: McGraw-Hill.
Hirsh-Pasek, K., Zosh, J. M., Golinkoff, R. M., Gray, J. H., Robb, M. B., & Kaufman, J. (2015). Putting Education in “Educational” Apps: Lessons From the Science of Learning. Psychological Science in the Public Interest, 16(1), 3–34.
Kaufman, J. C., & Sternberg, R. J. (Eds.). (2010). The
Cambridge handbook of creativity. Cambridge, UK:
Cambridge University Press.
Plucker, J. A., Beghetto, R. A., & Dow, G. T. (2004). Why isn’t creativity more important to educational psychologists? Potentials, pitfalls, and future directions in creativity research. Educational Psychologist, 39(2), 83–96.
Runco, M. A., & Jaeger, G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24, 92–96.
Simonton, D. Keith. (2013). Genius, Creativity, and
Leadership: Historiometric Inquiries. Reprint 2014.
Cambridge, MA: Harvard University Press.
Stein, M. I. (1953). Creativity and culture. The journal of psychology, 36(2), 311-322.
Sternberg, R. J. (1985). Implicit theories of intelligence, creativity, and wisdom. Journal of Personality and Social Psychology, 49, 607–627.
World Economic Forum. (2023). (rep.). The Future of Jobs Report 2023. World Economic Forum. Retrieved from https://www.weforum.org/publications/the-future-of-jobs-report-2023/.
Zosh, J. M., Hirsh-Pasek, K., Golinkoff, R. M., & A Dore, R. (2017). Where learning meets creativity: The promise of guided play. Creative contradictions in education: Cross disciplinary paradoxes and perspectives, 165-180.
Join Our Community
Help us bring creative learning to
your children.  Limited playtest
sessions! Reserve yours today.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.